Easy2Siksha.com
In today’s competitive market, a small business that plans properly, understands customer
needs, and adopts diversification and growth strategies can gradually become a successful
and profitable enterprise.
8. (a) How modern technology is helpful in promoting small businesses?
(100% match with prediction papers)
Ans: Small businesses are often called the “backbone of the Indian economy.” From a small
grocery shop in a village to an online clothing brand run from home, small businesses are
everywhere around us. In earlier times, running a business was difficult because people had
limited resources, fewer customers, and very little knowledge about markets. But today,
modern technology has completely changed the way small businesses work and grow.
Technology has made business easier, faster, and more profitable. At the same time, small
businesses contribute greatly to the economic development of India by creating jobs,
increasing production, reducing poverty, and supporting rural development.
(a) How Modern Technology is Helpful in Promoting Small Businesses
Modern technology means the use of computers, the internet, mobile phones, machines,
software, digital payments, social media, and online platforms to improve business
activities.
Today, even a small shopkeeper with a smartphone can sell products across India.
Technology has given equal opportunities to small businesses to compete with large
companies.
1. Online Marketing Through Social Media
One of the biggest advantages of technology is social media marketing. Platforms like
Instagram, Facebook, WhatsApp, and YouTube help businesses reach thousands of
customers at very low cost.
For example:
• A small bakery can post cake photos online.
• A local boutique can show new dresses through Instagram reels.
• A handmade craft seller can advertise products on Facebook.
Earlier, businesses had to spend huge money on newspapers and TV advertisements. Now,
with a smartphone and internet connection, even a small business owner can promote
products easily.